When considering brand positioning and marketing strategy, many companies often overlook signage as a way to further their brand positioning, increase foot traffic, and enhance the customer experience. Signage is typically the first element of a company’s branding that customers interact with and can greatly improve or tarnish their relationship with the brand.
However, it’s important to remember that just creating a great sign is not enough. Business signage placement is also crucial and will determine how well a company’s sign can serve its purpose. This is particularly true in the retail industry where digital signage has become an indispensable tool to help boost engagement, sales, and customer satisfaction.
For example, a study by InfoTrends found that digital signage can help boost brand awareness by up to 47.7% and boost the average purchasing amount by up to 30%. This is especially true when the content is strategically positioned in the right location, such as at point of sale. This is a key element of a digital signage strategy and can help maximize the ROI of the initial investment.
When creating a content strategy for digital signage, the first step is to determine where the signs will be located in your physical space. This will help you to create content that best serves your audience and your business goals.
Next, consider the information your audience will need to complete their desired action. For example, will your audience want information to guide them (maps and wayfinding tools), information to educate them (details about your products or services), or information to entertain them (as a break from the shopping experience)? Once you have identified your audience and their needs, you can begin to create digital signage content that will achieve your goals.
A sign company is an indispensable partner in a business’s journey to success. Their expertise in design, materials, compliance, and installation ensures that the sign not only captures attention but also conveys the brand’s message effectively. By entrusting your signage needs to a professional company, you not only enhance your business’s visibility but also establish a powerful tool in making memorable first impressions in the competitive marketplace.